Frequently Asked Questions

Sold Not Just Listed® Real Estate is a broker-led real estate company founded by Tarra Kalonzo. We offer multiple paths to market for home sellers, including full-service representation, flat fee listing options, and private market access. Our approach is built on meeting clients where they are—with the level of guidance, oversight, and involvement that fits their specific situation.

We are based in Atlanta and serve clients throughout the Atlanta metropolitan area, including Marietta, Sandy Springs, Roswell, Johns Creek, Alpharetta, Milton, Cumming, and surrounding communities. Contact us to discuss service availability in your specific location.

Tarra Kalonzo is the founder and licensed real estate broker of Sold Not Just Listed® Real Estate. With a background in technology sales, operational consulting, and construction project management, Tarra brings a practical, deliberate approach to real estate transactions. Learn more on our Broker page.

We offer three primary paths to market: (1) Full-Service Representation for clients who want broker-led strategy and oversight throughout the sale, (2) Sold for Flat Fee - Easy List™ for experienced property owners who want MLS exposure without full-service fees, and (3) SNJL Private Market™ for off-market opportunities with privacy and flexibility.

Full-service representation means broker-led involvement from strategy through closing. This includes pricing analysis, pre-listing preparation, marketing, open houses, offer negotiation, and contract oversight. It's designed for clients who want active guidance and structure throughout the entire process.

Easy List™ is our flat fee listing option for sellers who understand the process and want MLS exposure without paying full-service commissions. Your property gets listed on the MLS with professional photography and basic marketing support, while you maintain more control over showings and negotiations.

The SNJL Private Market™ is a curated platform for off-market opportunities. Properties are selectively approved and positioned for qualified buyers and investors who value privacy and direct engagement. Access is currently limited—you can request access through our Private Market page.

Our fee structure varies by service type. Full-service representation typically ranges from 2.5%-4% depending on property complexity and scope of involvement. Flat fee options have straightforward, transparent pricing. All fees are discussed in detail during an initial consultation, with no surprises.

No. We believe in complete transparency. All potential fees—including commissions, marketing costs, and any third-party expenses—are disclosed in writing before you commit to any service. We'll walk you through exactly what to expect.

Our full-service representation agreement includes a commitment to market your property effectively. If your home doesn't sell during the agreement term, we'll discuss next steps and potential adjustments. Specific terms are outlined in your listing agreement.

Our Easy List™ flat fee includes MLS listing, professional photography, basic marketing materials, and listing coordination. Additional services like open houses, advanced marketing, or enhanced support may be available for additional fees, which are clearly outlined upfront.

Time on market varies based on property, pricing, location, and market conditions. We provide a customized timeline during our initial consultation. On average, properly prepared and priced homes in the Atlanta metro area may sell within 30-90 days, though every situation is unique.

The first step is a no-obligation consultation. We'll discuss your property, goals, timeline, and which of our service options might be the best fit. From there, we can schedule a walk-through, provide a pricing analysis, and outline next steps. Contact us to schedule.

Not necessarily. We'll help you evaluate your property and determine which improvements—if any—make sense based on your goals and market conditions. Some sellers prefer to sell as-is, while others want to maximize value through strategic updates. We provide honest guidance either way.

We conduct a comprehensive comparative market analysis (CMA) that reviews recent sales of similar properties, current market conditions, and your property's unique features. This data-driven approach helps position your home competitively while protecting your equity.

Yes. Sold Not Just Listed® Real Estate is a fully licensed real estate brokerage in the State of Georgia. Tarra Kalonzo is a licensed real estate broker. License information is available upon request or through the Georgia Real Estate Commission.

We represent clients under specific agency relationships as defined by Georgia law. Depending on the service, we may act as a seller's agent, buyer's agent, or disclosed dual agent. Detailed agency disclosure is provided at the time of entering any representation agreement.

Absolutely. Sold Not Just Listed® Real Estate is committed to the Fair Housing Act and provides equal professional service without discrimination based on race, color, religion, sex, handicap, familial status, national origin, or any other protected class. We are an Equal Housing Opportunity broker.